Selemo Sa Basotho Arts and Cultural Agency, in partnership with the Lesotho Tourism Development Corporation (LTDC), has signed a Memorandum of Understanding (MoU) to jointly celebrate World Tourism Day on October 5 and continue fostering cultural tourism beyond the occasion.
Speaking at a press conference on Tuesday, Mr Thabo Mampe (popularly known as Ntate Leraisa) emphasized that celebrating Basotho culture should not be limited to a single event but should form part of daily life. He explained that the collaboration between Selemo Sa Basotho and LTDC stems from the belief that culture and tourism are deeply interconnected.
“We are planning to host a camp at Molimo Nthuse Pass early next year as part of our ongoing cultural celebrations,” Mr. Mampe announced.
LTDC Chief Executive Officer, Ms. Mamello Morojele, described the signing as the beginning of a new journey in advancing cultural tourism. She highlighted that culture is the identity of every nation, urging Basotho to take pride in their heritage.
“This MoU is not only for the Basotho people; it also seeks to attract other cultures to join in the celebration, not just once, but continuously,” she said.
Ms. Morojele further underlined that cultural tourism has the potential to strengthen
Lesotho’s economy, revive traditions, and create new opportunities for artists. She noted that the initiative will offer a platform for creatives to showcase their talents in fields such as fashion design, crafts, and storytelling, generating income while inspiring innovation.
“We want Lesotho to be recognized as one of the best cultural destinations, and through this MoU, we are confident we can achieve that, both for our people abroad and for international visitors,” she added.
Mr. Mosalla Makolometse, representing the Initiation School Association, said culture is not reserved for initiates but belongs to everyone, stressing that without culture, a nation loses its identity.
Echoing this sentiment, Mr. Mphohlela Ralethoko (affectionately known as Uncle Donze), Founder of Lesotho Art Fare, praised Lesotho as a land of unmatched beauty.
He noted that visitors are drawn not only to the scenic landscapes but also to the richness of its cultural and artistic heritage.
“Culture promotes tourism, and tourism, in turn, promotes the arts. They are interdependent, and together they drive national development. When art thrives, tourism prospers,” Uncle Donze explained.
He also highlighted that Lesotho Art Fare provides a platform for artists and artisans to gain international exposure, pointing out that cultural works and art sales stimulate economic growth while strengthening the country’s creative industries.
Source: Lesotho News Agency (LENA) 19/8/2024
